Posts Tagged ‘PR on the web


PR on the Interent Alive and Well

With the decline of marketing dollars comes the harsh reality that something has to go. In the world of media and public relations, it happens to be staff…writers and editors getting the axe.

It wasn’t too long ago, that when you submitted an article for review to an editor or reporter, they would have specific steps for review, interview and if lucky, they would write about your product, service or company. Those days are long gone, so what can you do to get the word out? Here are three quick ideas to get more out of your Internet publicity:

1. Old school thinking about PR is out, and start thinking out of the box. Gone are the days of road trips and analyst presentations. In are ways to reach millions of targets using the latest marketing analytic’s and as well as helping the media help you get the story published. Posts, blogs, white papers, webinars, email, e-newsletters are all forms of reaching out. But the tip on being successful, is tying all of them to lead generation, which turn into sales and ultimately help justify your marketing and pr spend.

2. Public Relations and the ultimate electronic survey. Knowing your audience, what they read, spend money on, concerns and needs are critical to getting your messaging right. Knowing the right information about your targets will get your material read. Three simple areas for surveying are the company website; email and e-newsletters; and banner ads. Keep in mind, not all surveys work…you need to put time and thought into asking the right questions.

3. Registering your campaign to gain effective exposure includes understanding the power of Spiders, Worms and Web Crawlers. Getting posted and page 1 listings on directories like Google, Yahoo and Bing can be done with software that allows for one-stop registration. Sure it takes time to do the posting, but well worth the additional exposure.

What’s your plan for the next announcement or press release? Think about using the Internet in ways that haven’t been tried yet. I’m positive you’ll be successful.

August 2020