Archive for October, 2009


Fraudulent Advertisers Beware!

I’ve been in the business a whole lot of years and I think of myself as a savvy marketing guy who can read advertising copy and know it is BS or not. Well, I’m rethinking my confidence level today. Let me explain about how my bank account got drained by one fraudulent advertiser recently and let my example serve you as a “what not to do” story.

I responded to a very well written ad talking about a teeth whitening product called Bright Smile. For the price of just mailing, I could get a sample and a sample of another whitening product called Clean Whites. Seemed like a legit offer and boldly they had a headline “As Seen on NBC, ABC, MSNBC and CNN” so that seemed to make it a legit company. WRONG.

In July, sample product was ordered and delivered as I requested, but in the packaging was a note that said if I didn’t call to cancel within 15 days of ordering, I would be charged $79.00. Amazingly, the product took 16 days to reach me. I called the number and canceled the order. Two months later, I’m being billed $79 x 2 every other day. And these smart asses are validating my account by charging $1.00 to my account to make sure it still works.

The banner ad by have listed an online ad that represents Dazzle Smile, Smile Bright and Clean Whites as clients. They use fraudulent billing practices and have drained my bank account with erroneous billing. Besides contacting Visa and bank, I’ve also sent copies of their advertising which claim “as seen on” to the appropriate programming stations they list in their ads CBS, ABC, CNN and MSNBC, which I seriously doubt they have permission to use their logo.

Here is the link mentioned:

If the agency truly didn’t know their client scammed people that is one thing, but if they knowingly create and develop false advertising like this, shame of the industry if not legal action should be taken against them. By the way, I followed the links they list and and of course it is all BS.

So what do you think…ever been scammed…let hear about your story.


October 2009