Archive for March, 2009

26
Mar
09

Pinkslip Breakfast Club Meeting, Friday April 3rd, 8:30 am.

Hi, it is time for another networking meeting, Friday,April 3rd, at Hobees Resturant in Los Gatos, California. Bring with you a fellow marketer, copies of your resume and business cards to share. Also if you have any job leads to share, bring those as well. This networking event is for marketing types only. Unemployed, looking for a better opportunity or looking to fill some consulting time, this is a great venue to make some contacts.

Location: Hobees Restaurant at:

165 Los Gatos Saratoga Rd.
(Highway 9 @ University Ave.)
Los Gatos, CA 95030

Time: 8:30 am to 10 am

RSVP to: Allan at connect@allanlinden.com

http://www.pinkslipbreakfastclub.wordpress.com

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25
Mar
09

Improving Your PR On The Internet

Lately, I’ve been picking up a number of public relations projects. Nothing big, but certainly global in reach. As I started to investigate new and more creative ways to promote my clients, I’ve quickly realized the Internet offers some very amazing communications tools that are both low-cost and extremely effective.

Here are some ideas I’d like to share:
1. What ever you post on the Internet is automatically global. So with that said, think about your brand and how better to serve it up. Perhaps a release that is in multiple languages?

2. PR is not advertising. When developing your release, think in terms of who, what and how it helped or solved a problem. Don’t talk in ad lingo and especially, don’t make it a marketing piece.

3. Different online services reach media in ways that may not be beneficial. By example, PRweb offers a low-cost way to reach general media, where Businesswire adds targeted trade publications at no additional costs.

4. Publicity on the internet will build traffic to your website. Preplanning on how to capture those views and turn them into leads is seldom done. Why not include a side bar story attached to the release with a simple capture form.

5. Internet analytics are great and for the most part free. Google, Yahoo and even your own hosting service offers them. Certainly, any of the wire services do too. The smart marketer uses this data to both plan strategy and validate effectiveness.

6. Remember to add keywords and meta tags to your release so it can be picked up by search engines.

7. Don’t forget about posting your releases on social networking sites and blogs. It’s free and may just hit your audience where they least expect it.

Do you have any ideas to share?

20
Mar
09

Special Olympics Comment and Being PC

Let’s make a deal that all of us for the rest of the year aren’t PC or Politically Correct! It’s just a joke, come on, Obama was just kidding when he made that comment on Jay Leno show last night. Please, can’t we all just get along. LOL.

Admit it, we’ve all from time to time said or done something stupid, put someone or some entity down… you know you did. I think we’ve all just taken PC as far as it can go, with watering down every word, jester and nuance of humanity.

I encourage you to join my team and make fun of someone, do it today! I guarantee you’ll put a smile on your face… and really, she looks so fat in that sun dress. Oppps, I just heard a beeping sound…look out, she’s back’n up.

Disclaimer:
The following views are not the views of this company. We don’t know this person, nor would we ever say anything like this. We believe in the American way, we are all equal, fatties, skinnies, shorties, tallies, and those little people too. You know… the little one’s on TV. We would never do anything to anyone, say anything to anyone, or write anyone.

10
Mar
09

Opening Digital Markets Globally

I’ve been having fun over the past two months helping my new client Transparent Video Systems (TVS) launch a new marketing and press relations campaign. They have just announced landing 4 new customers for their product The Challenger(tm) Platform, including a first for the country of Guyana…an all-digital cable system. Additionally, they’ve announced a very cool new toy for us TV fanatics called the TVS SmartStream(tm) Digital Bridge and CAS Card. Basically, the SmartStream allows you to directly connect to most TV’s, PC’s, Mac’s, or mobile devices that accept a USB connection. It virtually eliminates the cable company set-top box and allows you to connect to your own entrainment media storage device like the new Western Digital or i-Omega equipment making it a personal video recorder (PVR).

TVS is a great example of a small company run by a brilliant guy, who likes what he does and does it well. It’s fun to watch as they are starting to open up new markets worldwide, targeting the small to medium sized cable operators. With their Challenger all-digital CATV platform, they are helping their customers cross the digital divide with equipment to help them make the transition from an analog system to an all-digital world.

I’m sure you’ll be hearing more about these folks soon, as I help build their brand.