Fear, Dought, Uncertainty

Interesting news starting Monday of this week…DHL to close North American facility laying off over 9,000 peopole. GM to close Delphia and will probably lose their GMC Mortgage division to BK. President elect Obama is already on the hot-seat and hasn’t even been inducted to office.  If you look at all of the negative news right now, you’d think the sky has fallen and can’t get up.  So, what’s a person to do?

Remember the adage “What goes up must come down and visa versa.”  One suggestion is to start planning for a very successful 2009, with first quarter ramping up to a very hot 2nd quarter in sales in all sectors.  As marketing professionals, use your visionary talents to start thinking out of the norm and plan for agressive action in securing market share, gaining new customers and of course, maintaining your current customers.

What do you think?  Will your boss or VC give you money to market and bet on the future?


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